Founder • Creator • Strategist
I Build Brands People Follow
I run and operate multiple businesses across pet services, digital content, and coaching, with a focus on clarity, sustainability, and long-term growth.
About
I’m Marlene Melendez, a founder and creator behind several service-based and digital brands.
My work focuses on building businesses that are grounded in real experience, strong systems, and thoughtful strategy. Across pet services, content creation, and coaching, I oversee brand direction, operations, and growth while staying closely connected to the people each brand serves.
Rather than chasing trends, I focus on building sustainable brands with clear messaging, solid foundations, and room to evolve. Each business I run exists to solve a real problem and is built with longevity in mind.
BRANDS
The businesses and platforms I currently operate.
Pet Services
Cool Dog Walker is a professional dog walking and pet services brand based in San Diego. The business provides reliable, structured, and attentive care for dogs, prioritizing safety, routine, and trust. What began as a local dog walking service has grown into a recognizable brand supported by storytelling, community engagement, and fun dog-umentary content across digital platforms.
Health & Lifestyle
Feel Good Forever is a coaching and education brand focused on sustainable weight management, mindset development, and long-term lifestyle change. The brand provides structured content, coaching, and digital resources designed to support consistent habits, identity-based behavior change, and overall well-being.
Creator Education & Strategy
Creator Path is an educational and strategy-focused brand that supports digital creators through structured guidance, content development frameworks, and platform-aligned planning. The brand focuses on helping creators build sustainable workflows and organized approaches to content production.
www.MarleneMelendez.com